Why work with us?
Sonar Marketing Consultancy is led by founder and principal consultant Cemal Polat, an experienced entrepreneur who has built and scaled businesses across both the UK and internationally.
With over a decade of hands-on experience as founder, director and high-level consultant, Cemal brings deep insight into what it takes to succeed in the GCC — from navigating regulations to building local partnerships. His approach is practical, data-driven, and tailored to each client’s goals.
Working with Sonar means partnering with someone who understands both markets and is committed to helping your business expand with confidence and clarity.
About Sonar Marketing Consultancy
At Sonar Marketing Consultancy, we specialise in helping UK-based businesses navigate their expansion into the dynamic markets of the Gulf Cooperation Council (GCC). Headquartered in Dubai and grounded in British business acumen, we bring a strategic blend of market intelligence, cultural fluency, and on-the-ground insight to every project. Our goal is simple: to make your growth ambitions in the GCC achievable, sustainable, and successful.
With a team experienced in international business, sector-specific research, and regional marketing strategy, we work alongside entrepreneurs and companies looking to unlock new revenue in complex, high-growth markets like the UAE and Saudi Arabia. Whether you're validating product fit, seeking local partnerships, or building your go-to-market plan, we’re here to guide you.
Trust, Integrity & Partnerships
We build relationships before strategies. Our work is built on transparency, professional rigour, and a long-term commitment to our clients’ success in the region.
Empowering Expansion with Purpose
We don’t believe in guesswork. Every plan we craft is data-driven, culturally aware, and tailored to the business environments you’re entering — so you can move forward with purpose and precision.
Local Insight, Global Mindset
From regulatory frameworks to consumer behaviour, we help you translate your UK offering into the GCC landscape with relevance and impact. We’re not just advisors — we’re your market partners.
Market Clarity
We believe informed decisions lead to confident expansion. That’s why we provide in-depth research and analysis rooted in real data, local trends, and policy knowledge — giving you clarity before commitment.
